Our client, Girls Not Brides, came to hive with an idea: Americans spend $100 billion dollars on weddings every year. How can we tap this billion-dollar industry to help fund grassroots organizations working around the world to help end child marriage?
hive helped turn that idea into reality, building a new entity from the ground up. VOW is now a stand alone 501(c) (3) that gives couples, companies, and the public the power to help end child marriage. We analyzed the opportunity, developed a viable business and funding model, identified and negotiated brand partnerships and created the name, identity, logo, website and marketing.
Visit Vow to End Child Marriage
Through brand partnerships, consumers can now #VOWforgirls by buying VOW products, aligning their wedding registry with VOW or donating directly to VOW. 100% of the profits raised by VOW go directly to the Girls First Fund to end child marriage.