In fact, 130 countries have yet to administer a single dose of COVID-19 vaccines, while a handful of rich countries have more than 1 billion doses, much more than needed to fully vaccinate their own populations.
In continued support of ONE’s COVID-19 relief efforts, we created Pandemica; a COVID-19 purgatory. Designed to raise awareness of the critical importance of global vaccine access, Pandemica is an imaginatively drawn collection of seven animated videos depicting a universe that brings to life the inequalities the world is facing.
Pandemica launched globally and is currently running. To date, Pandemica has been translated into 8 languages, received over 7 billion global earned media impressions from more than 835 press pickups, 31 million paid media impressions and over 6.5 million video views. Beyond the numbers, the campaign has most importantly sparked more in-depth coverage of the issue.
Global impressions to date
paid media impressions
Placement, 11 focused markets, 15 languages